ABOUT AMY STARK SNOOK & NOREEN PAYNE, REALTORS®
From Corporate Colleagues to Real Estate Powerhouses: Amy and Noreen’s Legacy
Some partnerships are built on strategy. Others on shared experience. But the most powerful ones — like that of Amy Stark Snook and Noreen Payne — are built on both, as well as trust, passion, and an unshakable commitment to their clients and community. For over 25 years, this dynamic duo has worked side by side, blending corporate expertise with an entrepreneurial spirit to create something truly remarkable in Palm Beach County’s luxury real estate market.
Though their paths to real estate were different, their combined experiences have shaped the powerhouse team they are today. Amy grew up in Pikesville, a small town outside Baltimore, and spent much of her time at her family’s vacation home in Boca Raton. She attended Tulane University before finishing her degree at the University of Maryland. Noreen, on the other hand, was raised across the globe — born in Milwaukee but calling places like Europe, the Middle East, Asia, and South America home. She later attended Georgia State University and the University of New Orleans. This diverse background gave them a broad perspective, strong adaptability, and an innate ability to connect with people from all walks of life — skills that now serve them well in real estate.
Their journey together began in the fast-paced world of sales and marketing at MCI Telecommunications in the ‘90s. When corporate shifts led them down different paths, Amy found her passion in title insurance and real estate, while Noreen dedicated time to raising her children before returning to the professional world. A move back to Florida set the stage for their next chapter, and a decade ago, the Amy & Noreen Team was born.
Their transition into real estate felt like a natural evolution. Having built a strong professional foundation during their corporate careers, Amy and Noreen knew they worked seamlessly as a team. That confidence led them to create a female-run business rooted in trust, expertise, and a shared vision for success. Today, Amy not only thrives as a Realtor but also serves as an assistant manager at Lang Realty, where she teaches classes and mentors agents. Meanwhile, Lang fully supports Noreen’s deep involvement in the community, allowing them both to blend their passion for real estate with their commitment to giving back.
A Business Built on Trust and Expertise
With a combined background in corporate America, Amy and Noreen understand what it takes to run a successful business. “Our clients know they can trust us to take care of them and share the good, bad, and ugly,” they explain. That dedication has resulted in a fiercely loyal client base, with 85% of their business coming from referrals and repeat clients. Their approach is simple but effective: always do the right thing, present a professional image, and be available when their clients need them most.
Amy and Noreen also credit their ability to hold each other accountable — both professionally and personally — as a key to their success. “Real estate can be a lonely business, but as a team and knowing each other like sisters, we remind each other of our priorities,” they say. Whether it’s stepping in for one another during life’s big moments or delivering a necessary reality check, they ensure neither misses out on what truly matters.
Success isn’t just about numbers for Amy and Noreen — it’s about helping others achieve their goals, both personally and professionally. Their motivation comes from seeing clients, colleagues, and community members thrive, knowing they played a role in that success. To stay on track, they take a strategic approach to goal setting, beginning each year with a comprehensive review of past successes and areas for growth. Quarterly check-ins ensure they remain aligned, and weekly team meetings keep their business operating at peak efficiency.
With the unpredictable nature of real estate, discipline is key. Every morning starts with a 5:30–6:00 AM workout, their non-negotiable commitment to self-care before diving into the day’s demands. While they don’t rely on outside mentors, they coach and challenge each other — a built-in support system that has fueled their success for over two decades.
Amy and Noreen’s strengths complement each other seamlessly, making them a powerhouse duo in real estate. Noreen is the visionary, a master networker who effortlessly nurtures long-term relationships. Her skills in public speaking, writing, and leadership allow her to connect with people on a deeper level, fostering trust and lasting connections. Amy, on the other hand, is the strategist, excelling in coaching, teaching, business planning, and analytics — her expertise even earning her the nickname “Excel girl.” Always looking to inspire and lead, she launched the podcast “Beyond the Juggle” as part of her Her Way to Lead initiative, further solidifying their commitment to mentorship and professional growth.
Together, they create a seamless experience for their clients, ensuring no detail is overlooked. “We start every year by evaluating our successes and opportunities for growth,” they share. “Achieving and exceeding our goals is non-negotiable.”
Driven by Passion, Grounded in Community
Beyond real estate, Amy and Noreen are deeply committed to giving back. Their philanthropic involvement spans multiple organizations, including Achievement Center for Children & Families, Impact 100 PBC, Business Development Board, the Delray Beach Chamber of Commerce, CROS/Caring Kitchen, and Women’s Council of Realtors. “We believe in supporting the community that supports us,” they affirm.
At the heart of everything Amy and Noreen do is a deep love for family, friends, and making a meaningful impact. Their greatest achievements aren’t just measured in business success but in the lives they’ve touched — raising their children, building a thriving female-led business, and mentoring others to reach their full potential.
Outside of real estate, they are just as dedicated to personal growth and giving back. Whether it’s traveling, working out, or supporting nonprofit organizations, they prioritize balance and fulfillment. Their passion for coaching extends beyond clients and colleagues — it’s a way of life, ensuring they uplift those around them both professionally and personally. Whether mentoring young professionals or championing local businesses, their impact extends far beyond the homes they sell.
The Secret to Their Lasting Partnership
After ten years as a powerhouse real estate team — and 25 years working together — Amy and Noreen know what it takes to sustain a successful business partnership. “It’s just like a marriage,” they say. “You have to learn to compromise, respect each other, and take time to celebrate the wins.” They even share a joint savings account, dedicated to rewarding themselves with well-deserved spa days to recharge.
Their advice to other business partners? Don’t forget to slow down and be there for each other. “It’s easy to get caught up in the hustle, but taking time for personal and professional reflection is key.” Balancing business and personal time remains a challenge, as their demanding schedules no longer allow them to travel together — but it’s a work in progress Amy and Noreen are committed to improving. They continue to evolve, ensuring that their success never comes at the cost of what matters most — family, friendship, and making a difference.
As they look to the future, Amy and Noreen are focused on growth — expanding their business, solidifying their place in the community, and helping others achieve their best selves. Their “why” will remain simple yet powerful — to be role models, to do the right thing, and to build lasting connections. It’s this commitment to integrity that has fostered a strong, loyal community of clients and friends who trust them wholeheartedly.
Every other year, they host a client appreciation party, always with a hint of worry that no one will show. Yet, time and again, Amy and Noreen are overwhelmed by the turnout. Their recent client appreciation event saw over 175 attendees, a testament to the relationships they’ve built. As they watched the room fill with familiar faces, they turned to each other and said, “Wow — we’ve created something special.”
And indeed, they have.
ABOUT PAIGE MERCADO, ADMINISTRATIVE ASSISTANT
Born and raised in South Florida, Paige has extensive knowledge of Palm Beach County and its vibrant neighborhoods. While growing up in the area and seeing its development inspires her to support our team and delivery excellence in every task.
Prior to real estate, Paige was an elementary school teacher. Her years spent in the education industry helped her gain important skills that allow her to provide the best service to our team and clients. She prides herself on having a strong work ethic, integrity, attention to detail and a positive attitude. Paige became a teacher to do work that matters, is meaningful, impactful, and helps others; which is the exact same reason she joined our team. Outside of real estate, Paige enjoys exploring new restaurants, trying new coffee shops, traveling and spending time with her family and friends and her german shorthaired pointer.
As a proud member of the Amy and Noreen Team, Paige’s goal is to support the real estate team and contribute to its success. Most importantly, just as the Real Estate industry evolves to become more innovative and efficient, so does Paige.
ABOUT NAMRATA ISRANI, REALTOR®
For Representative Namrata Israni, patience and confidence are the keys to creating successful conclusions. “I believe in carefully listening to my clients to really get to know what they’re looking for, and then offering them the strategic advice necessary to reach those objectives,” she says. “My primary goal is to ensure sellers and buyers are well represented, consulted and informed throughout the entire transaction, making it as smooth and stress-free as possible.”
